Pin Up Calendar

Strategic Advice - Photography / Private Client
O

ne of the most popular items within the Car Enthusiast’s community are calendars to decorate walls of garages, workshops and wardrobes. Often these calendars are kept for decoration purpose even years after the year of appearance. There some of them, as Pirelli Calendars, have reached cult status and are traded as collector items at incredible prices. But what about the uniqueness of having a calendar with our own cars?

Our call: understand and turn into reality the images the client had in mind.

THE IDEA

A Classic Car enthusiast wanted to produce a calendar with pictures of two of his cars, in order to have a present for his Classic Car Enthusiast Friends.

THE GOAL

We advised the client in setting up a full concept, organizing the photo-shootings, supervising the production and printing of his idea. The main challenge was to achieve a professional result keeping the costs on a reasonable base.

THE RESULT

We produced a high quality full color 12 months calendar with Classic Car themes in 150 copies. The highly appreciated calendar shows the cars in a private garage, in period correct scenes with some “next door girl” models.

THE FUTURE

The client would like to produce this year the next calendar with two Italian sport cars of the sixties. Further he would like to explore ways on how to leverage the existing photo material in order to gain some income to be donated in beneficence.